No secrets. No greenwashing. Just honest, earth-kind ingredients.

At elmkind, we believe that transparency isn't just a nice-to-have — it’s essential. In a world full of misleading labels and vague marketing claims, we’ve made it our mission to be different.

That means we list every single ingredient we use, with nothing hidden behind catch-all terms like “fragrance” or “surfactants.” We say no to synthetic perfumes, petrochemicals, phthalates, parabens, and other toxins commonly found in household products. Instead, we formulate our cleaners with organic essential oils, naturally derived plant-based ingredients, and nothing more. Why? Because your home deserves the purest products — and so does our planet.

We’re proud to take a firm stance on honesty, especially when it comes to what you’re bringing into your home. Unlike many so-called "eco" brands, we don't hide behind smoke and mirrors. If it's in the bottle, you'll know about it — simple as that.

Our aluminium refill bottles are designed to last, paired with powerful concentrated refills that help reduce plastic waste and cut down on CO₂ emissions. It’s a closed-loop, low-waste system that works with your lifestyle, not against it.

And it doesn’t stop there. We’re cruelty-free, vegan, palm oil-free and only use ingredients that are as kind to the earth as they are to your home. We don’t just say we’re sustainable — we back it up, every step of the way.

Because transparency builds trust. And trust is at the heart of everything we do.