At elmkind, we believe that what you leave out is just as important as what you put in. That’s why every single one of our products is proudly free from toxic chemicals, synthetic fragrances, phthalates, parabens, palm oil, and anything that could harm your home, your health, or the planet.

We don’t hide behind vague ingredient lists, umbrella terms such as 'fragrance' or 'surfactant' or greenwashed claims. With complete transparency, powerful plant-based ingredients, and organic essential oils, we promise a cleaner kind of clean — no nasties, no compromises.

❌ What You’ll Never Find in elmkind Products

At elmkind, we believe that being kind to your home should never mean compromising your health or the planet. That’s why we say a big no thank you to:

👎🏽No SLES, SLS, ALS, ALES

Harsh sulphates like Sodium Lauryl Sulphate and Ammonium Laureth Sulphate
— known skin irritants and banned by the Soil Association.

👎🏽No synthetic or artificial fragrances

Only organic essential oils here. No hidden ingredients, no perfume blends
containing allergens or chemicals like 2-bromo-2-nitropropane-1,3-diol
— banned in EU cosmetics.

👎🏽No toxic processing methods

That means no ethoxylation, sulphonation or propoxylation — manufacturing
methods that can leave behind nasty by-products.

👎🏽No palm oil or palm derivatives

We’re proudly palm oil free — always.

👎🏽No ethyl alcohol

It’s drying and irritating to skin. We’ve left it out, completely.

👎🏽No animal-derived ingredients

No whey, lanolin, gelatin or animal lactic acid — all of our products are
100% vegan and cruelty-free.

👎🏽No GMOs or SMOs

That includes genetically or synthetically modified organisms.

👎🏽No gluten

Free from wheat proteins.

👎🏽No nasties

That means:

✅No parabens

✅No phosphates

✅No phthalates

✅No optical brighteners

✅No petroleum-derived additives

✅No formaldehyde

✅No enzymes

✅No chlorine bleach

✅No synthetic dyes

✅No MI or MCI

✅No Triclosan